I’m a writer and marketer with a deep passion for culture, art, and history. My expertise spans creative direction, brand strategy, writing, and design, all tools I use to craft narratives that resonate and inspire.
My fascination with storytelling is rooted in my love for culture, especially football and food. From the vibrant traditions of Italian cooking to the intersection of art and community in football culture, I draw inspiration from the things that unite people. Whether I’m writing a feature, building a campaign or developing a creative concept, I aim to capture that same sense of connection and shared experience.
I see brands as living, breathing entities shaped by their history, values, and vision for the future. My goal is to help them articulate that vision through bold creative strategies and engaging content. With a focus on storytelling, I bring a sense of authenticity, expertise, and passion to every project, crafting work that leaves a lasting impact.
I currently work for Bruntwood, a property and placemaking business that creates thriving places. Alongside this, I write a weekly newsletter focusing on Italian football and culture called FORZA CALCIO. I am also the Founder of football creative think tank The Culture Division and a content creator at Luke's Tavola.